Checkout funnel

Checkout funnel is one of the most, if not, the most important workflow for both the customers and a business. It is a sensitive flow for the customers as they need to provide personal information and for businesses, checkout is where they acquire business. Clearly’s checkout experience was sub par as it was a non-responsive section of the website.

The main focus of the redesign was to provide an easier and safer checkout experience. My design goal was to prevent customers from finding products on their mobile devices, only to decide to wait to checkout on desktop due to the poor mobile experience.